An exclusive health insurance lead is sold to one agent and no one else; a shared lead is sold to several agents at once, typically three to five, who then compete for the same phone call.
What “exclusive” usually means in the fine print
Many vendors sell leads as exclusive for a window, commonly 30 days, after which the lead moves into a shared or aged pool and is sold again. Some sell the same lead as exclusive in different product categories. Read the exclusivity term, the pool policy, and the aged-lead policy before buying.
U65 Leads has no window and no pool. A lead generated for an agent is delivered to that agent and is never resold or aged.
Why exclusivity changes the numbers
A shared lead is a race. The consumer gets several calls within minutes, answers one, and screens the rest. Contact rates fall, the agent who connects has to overcome the annoyance of the other calls, and the consumer often has no idea who any of the callers are.
An exclusive lead who consented to a named agent expects that agent’s call. Contact rates are higher, the conversation starts warm, and there is no price war with another agent working the same prospect.
How U65 Leads makes exclusivity structural
Each agent gets their own consumer funnel and their own ad campaign in their licensed states. The consent the prospect signs names that agent. There is no mechanism by which the lead could go to anyone else.
Questions
Are exclusive leads worth more per lead?
Yes, and they usually cost more. U65 Leads prices exclusive, screened leads at a flat $20 because per-agent campaigns make exclusivity the default rather than an upsell.
What happens to a lead the agent does not close?
Nothing. It stays in the agent’s portal permanently and is never resold.
Updated September 12, 2026 · Glossary