Health insurance leads typically cost between $2 and $50 each, from aged shared leads at the low end to exclusive real-time leads at the high end; U65 Leads sells exclusive, income- and health-screened private-plan leads at $20 per lead on weekly plans of 50 or more, with a 25-lead starter week at $25, and no contract.
What drives the price of a lead
Five things move the price more than anything else.
- Exclusivity: one buyer versus three to five
- Freshness: real-time versus hours, days, or months old
- Screening: whether income, health, age, and phone validity were checked before sale
- Consent quality: whether the consumer agreed to a named agent’s call
- Volume commitment: weekly subscriptions versus one-off orders
Why price per lead is the wrong number
The number that matters is cost per writable lead. A $10 lead that is subsidy-eligible seven times out of ten costs about $33 per lead you can actually write. A $20 lead that was screened before sale costs $20 per writable lead. The cheaper lead is the more expensive one.
U65 Leads pricing
$20 per lead on weekly plans of 50, 75, 100, 150, or 200 leads, or custom volumes in steps of 100 up to 500. A 25-lead starter week is $25 per lead. Billed weekly, cancel anytime, no setup fee, no contract. Leads with a wrong or disconnected number, duplicates, or wrong-state locations are replaced free within three business days.
Questions
Is there a discount for larger plans?
No. The price is flat at every volume. Larger plans get faster delivery because a bigger campaign exits Meta’s learning phase sooner.
Why is the minimum 50 leads a week?
Each agent gets a dedicated ad campaign, and Meta’s ad delivery needs roughly 50 conversions a week to optimize. Below that, cost per lead rises for everyone.
Updated September 12, 2026 · Glossary