Health insurance leads typically cost between $2 and $50 each, from aged shared leads at the low end to exclusive real-time leads at the high end; U65 Leads sells exclusive, income- and health-screened private-plan leads at a flat $20 per lead on weekly plans with no contract.
What drives the price of a lead
Five things move the price more than anything else.
- Exclusivity: one buyer versus three to five
- Freshness: real-time versus hours, days, or months old
- Screening: whether income, health, age, and phone validity were checked before sale
- Consent quality: whether the consumer agreed to a named agent’s call
- Volume commitment: weekly subscriptions versus one-off orders
Why price per lead is the wrong number
The number that matters is cost per writable lead. A $10 lead that is subsidy-eligible seven times out of ten costs about $33 per lead you can actually write. A $20 lead that was screened before sale costs $20 per writable lead. The cheaper lead is the more expensive one.
U65 Leads pricing
Flat $20 per lead. Weekly plans of 50, 75, 100, 150, or 200 leads, or custom volumes in steps of 100 up to 500. Billed weekly, cancel anytime, no setup fee, no contract. Leads with a wrong or disconnected number, duplicates, or wrong-state locations are replaced free within three business days.
Questions
Is there a discount for larger plans?
No. The price is flat at every volume. Larger plans get faster delivery because a bigger campaign exits Meta’s learning phase sooner.
Why is the minimum 50 leads a week?
Each agent gets a dedicated ad campaign, and Meta’s ad delivery needs roughly 50 conversions a week to optimize. Below that, cost per lead rises for everyone.
Updated September 12, 2026 · Glossary